Making Strategic Choices: Where We Choose To Play in Soluble Coffee

Making Strategic Choices: Where We Choose To Play in Soluble Coffee

Arun Sharma, Senior Vice President, Soluble Coffee

The global soluble coffee market has grown from approximately 530,000 metric tonnes (MT) in 2005 to 760,000 MT in 2014, an increase in total of 43% or 4% each year during this period. In absolute terms, the strongest growth came from emerging markets in Central and Eastern Europe, Middle East, South America and Asia (Source: LMC International, UK).

Above: Soluble coffee consumption by region in 2014 (MT)
Above: Growth in soluble coffee consumption by region between 2005 and 2014 (MT)
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Author

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Arun Sharma Senior Vice President, Soluble Coffee

Arun Sharma is Senior Vice President of the Soluble Coffee business at Olam International. He has spent nearly 20 years of his career in Olam by first joining Olam in Nigeria in 1996 as a branch coordinator and then moved to Olam Uganda in 1998 to be its country head until 2001. Thereafter, he was transferred to Olam Singapore as a coffee trader and rose to become the head of the Soluble Coffee business in 2007.  Arun is a civil engineer by training and holds a Master in International Business from the Indian Institute of Foreign Trade (IIFT), New Delhi.

 

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