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Our proximity to both farm gate and consumer markets, gives us insight into regional supply and demand patterns, enabling us to offer reliable supplies to our customers.
We source from Thailand, Cambodia, Vietnam and India which offer the best quality rice globally. Having a local presence in our origins, and strong relationships with our farmers and intermediaries, allows us to get the best from each harvest and offer tailored solutions to our customers. We work directly with farmers to implement training programmes which help them use best agricultural practices to everyone’s benefit .
Our extensive processing and logistics expertise mean we choose the best produce, and ensure the quality is as good when it arrives with the customer, as when it left the country of origin.
Since being introduced into the Ghanaian market in 1994, our rice brands have become household names. Brands such as Royal Aroma, Mama Africa and Royal Feast are staples in kitchen store cupboards across the country.
Royal Feast is a premium brand, aimed at quality conscious consumers seeking sweet, fragranced rice. Launched in 2004, this household name is also enjoyed by many. It’s positioned as a family favourite – taste of togetherness.
Royal Aroma is a value brand enjoyed by over 230,000 households across the country. Launched in 2009, it is a long grain rice variety with a mild fragrance at an affordable price. It offers consistent quality and is ideal for all rice dishes, making it a convenient and flexible choice – rice for all moments.
Mama Africa is a brand for the budget conscious, making largescale catering such as food services and school feeding programmes affordable. It is also popular with consumers seeking an inexpensive alternative to heavy local staples. It’s enjoyed in over 170,000 Ghanaian households.
Across all our origins, we strive to be an ethical buyer and supplier. We choose the right products for our customers, and support farmers in achieving economic prosperity. We contribute positively to the social wellbeing of the community we source from and support environmental stewardship by teaching best agricultural practices.