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We are one of the largest millers in the region with facilities in Nigeria, Ghana, Senegal and Cameroon. Nigeria is the most populous country in Africa and the largest wheat importer in SSA.
It was a natural place to begin our milling journey and eight years later we are the second largest miller in the country. In 2012 we commissioned a state-of-the-art facility in Tema, Ghana which exports wheat flour to neighbouring countries.
We have achieved success by maximising our experience in Africa, while also building significant operations which allows us to pass on the cost-savings to our customers – With the acquisition of Amber Foods, we are now also a major manufacturer of pasta for Nigeria. - industrial and artisan bakers - who are front and centre of our operations.
Our physical presence in major origin and consuming countries for these products has given us an in-depth understanding of local market dynamics, helping us develop long-standing relationships with both producers and consumers.
“We are intensely focused on developing deep insights into consumer behaviour, fostering long term and lasting relationships with customers, building operating leverage, optimising cost and business processes and creating one of the most efficient wheat milling businesses in Africa.”
The team works closely with different bakeries undertaking product trials and listening to consumer feedback which forms a crucial input into our product development. We tailor-make products that meet their specific requirements.
We source the wheat for the mills from major producing regions such as North and South America, Europe and Australia, managing all the risks across the supply chain and then generating efficient blends for producing flour.
African imports 33 million metric tonnes (MT) of wheat, or 60% of its consumption, and Sub-Saharan Africa imports 15 million MT, accounting for roughly 10-12% of global trade.
The climate in Sub-Saharan Africa is not conducive for wheat production, so the region is likely to remain a net wheat importer for the foreseeable future, which is expected to grow at a pace of 4-5% each year.