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Our global supply chains mean we can source from farmers for customers around the world, as well as supply the Nigerian domestic market directly from our 10,000-hectare rice farm.
The constant focus on the safety and security of our supplies have been critical to our success. Given increasing global population and environmental challenges we are also working with partners to support farmers on more sustainable production.
Since our operations began in 2006, we have expanded into almost every rice exporting country outside the United States.
Our origin teams are spread across India, Thailand, and Vietnam, as well as dedicated agents in Brazil, Argentina, Pakistan, and Myanmar. Focused on buying the best rice, they work with secure counter parties, and offer flexible contracting and strong logistics in developing markets. Our farmer training and processing expertise helps us to closely monitor and ensure that the rice maintains its quality throughout the entire operational process.
“Because our distribution network has such deep roots, and our operations are highly integrated, we have exceptional insight into the demand and supply requirements in each country. Coupled with our focus on long standing partnerships, we have a strong foundation on which to build our rice business.”
Olam has partnered with German development agency GIZ and the Thai Rice Department to work with farmers, so that we can ensure the quality of their rice and make sure it’s traceable.
At our facility in Thailand we aggregate, sort and pack over 100,000 tonnes of rice every year. This facility is certified and approved by GMP-HACCP, GMP-FDA and Thailand Trust Mark (TTM).
Our joint venture in Vietnam gives us a firm understanding of what it means to mill quality rice for global consumers. Our rice mill has an annual capacity of 150,000 tonnes, and is certified by BRC Category A, and ISO 22000.
Our laboratory ensures specification and certification, with flexibility for customers. We are able to offer targeted solutions to match precise demand requirements.
Our distribution has experienced unprecedented growth. From our roots in Nigeria over 30 years ago selling unbranded rice, we now have brands that top the popularity charts in each of our three main countries of operation.
With extensive warehousing and networks in destination markets, we are a strategic partner in the rice trade. Our end-to-end supply chain has seen several recognised brands go onto supermarket shelves, with increasing market penetration. The success of these rice brands is reflective of our insight into a diversity of markets, and our ability to cater to the exacting standards of varied consumer groups.
We are committed to the UN Sustainable Development Goal 2: Zero Hunger and in an effort to meet the nutritional needs of undernourished consumers in our destination markets, we are working with DSM to develop and distribute fortified rice.
We offer a variety of brands, including Royal Aroma, Royal Feast and Mama Africa in Ghana; Mama’s Pride and Mama Africa in Nigeria, Riz Meme Casse and Bijou in Cameroon; and Royal Aroma and Mama Africana in Mozambique.
Innovation in rice farming is essential. We have introduced a fully mechanised large-scale rice farm in Nigeria that produces two crops a year for the Nigerian market, helping the country to reduce reliance on imports.
Our farm has an integrated rice mill with a processing capacity of 70,000 tonnes. This farm acts as a centre for improving productivity, and also as a vocational training hub for thousands of smallholders from nearby communities. Through our rice mill, farmers can process their crop, and gain access to market, improving local livelihoods.
We have advanced agronomic practices tailored to the African growing climate and have achieved a doubling overall farm yields from 1.5 to almost 4 tonnes per hectare per season, together with better land use and more rice-farming employment. Building strong relationships with the right partners to source better inputs, and creating planting and irrigation training programmes, also improves the productivity of the farmers in our outgrower initiatives.
In 2013, The Rockefeller Foundation highlighted the rice farm as a “catalytic innovation in African agriculture”.
Click here to see where our rice farm location is.