Africa is poised to be the fastest growing continent for consumer products over the next few decades. Thanks to our ingredients and processing experience, we have established a strong packaged foods business producing tasty and affordable products suited to national cooking styles and preferences.
Along with many other products, our R&D teams have helped us to launch a range of refreshing yoghurt drinks which appeals to Nigerian palates (FreshYo) while our unique innovation in cream biscuits – one biscuit with a combination of two delicious creams (Chic Choc Twingles) has proved to be a winner. We’ve worked, too, on satisfying a massive demand for tomato paste, a central ingredient in Nigerian cooking, and indeed many African dishes (Tasty Tom and DeRica). We are also addressing fortification and other nutritional requirements.
We now have leading positions in most of the categories that we participate in. This has been achieved through a strong distribution set up that reaches to the smallest towns and villages in each of our target markets.
Our brands are supported by our Innovation Centre and deep insights on African consumers’ needs and wants.
FreshYo drinking yoghurt was launched in 2013 and within a very short span, garnered a strong position in the children's segment and also became the pioneer in the out-of-home segment. An offering was also introduced in the family segment. FreshYo drinking yoghurt is known for its great taste, thickness, premium and unique packaging. The child's pack comes with a straw which makes it hygienic and convenient to drink. FreshYo drinking yoghurt comes in 2 exciting variants - Plain Sweet and Strawberry as well as 3 pack sizes catering to different segments: 750ml HDPE Bottle (Family Pack); 400ml HDPE Bottle (On-the-go Pack) & 115ml Tetrapak (Child's Pack).
Cherie Noodles was launched in October 2008. It is available in 4 variants: Classic Chicken, Spicy Chicken, Chicken Pepper Soup and Egglicious. It is available in 70g, 100g and 120g pack sizes. Cherie Noodles is specially developed to suit the taste palate of young Nigerians. With its delightful flavours, great recipes, tantalising packaging and tips, Cherie helps 'create the hottest foods in the coolest ways'.
Tomato paste is a $500 million category in West Africa and central to the diet of most African households. We launched our own tomato paste, Tasty Tom, in Nigeria 4 years ago and have become the second largest branded tomato paste producer in West Africa. We sell tomato paste under 3 brands – Tasty Tom, De Rica and Festin.
A $750 million category in West Africa, together with rice and bread, pasta forms one of the major staple diets. We sell pasta under our brands, Tasty Tom, Festin and Bua, and are one of the market’s leading brands.
Perk Milk Shortcake has become a household name on the Ghanaian market. Known for its blue packaging with international look and feel, richness of real milk, unique biscuit design and great taste, Perk Milk Shortcake biscuits are a favourite with Ghanaians. Royal Milky Magic biscuits have also gained prominence in Ghana especially amongst the children's nutrition segment as they are fortified with minerals and vitamins.
RBD Palmolien is the largest selling cooking oil in West Africa with an estimated market size of over $2 billion. We sell this edible oil in consumer packs of various sizes, under our brand names Tasty Tom and Festin.