Taking agricultural sustainability mainstream – Olam launches AtSource
Supply chain insights and data to drive transformational change for farmers, rural communities and planet
Leading global agri-business, Olam International (“Olam’’), has today launched AtSource – a sustainable and traceable sourcing solution that will provide unrivalled environmental and social insights into the journey of agricultural raw materials and food ingredients from the farm to manufacturing and retail customers. AtSource will also enhance Olam’s ability to assess and positively influence the environmental footprint of the 4.7 million farmers in the company’s supply chain, the vast majority of whom are smallholders growing crops such as cocoa, coffee and cashew in emerging markets.
Understanding the true sustainability impact of agricultural products is increasingly critical both for Olam and its customers. The earth’s capacity to continue to provide water, nutrients and a stable climate is at a tipping point. Millions of farmers are also in need of a future that is economic