How are we re-imagining?

To re-imagine global agriculture we need to harness multiple resources such as technology, the vast experience of colleagues across our business and the expertise of those outside our organisation.

We also need to understand the true sustainability impact of agricultural products. This is increasingly critical both for Olam and its customers. The earth’s capacity to continue to provide water, nutrients and a stable climate is at a tipping point. Millions of farmers are also in need of a future that is economically and socially sustainable, one in which future generations will invest and grow.

However, reliable and consistent data and insights are difficult to obtain due to the high level of fragmentation in global agricultural supply chains, particularly in emerging markets. This is because crops often make their way from farmers in rural villages, change hands through many intermediaries, and are combined with other volumes before reaching a manufacturer such as a food company. This makes traceability difficult. Olam and its customers need a new set of tools to inform and plan social and environmental initiatives at the scale and urgency required to benefit farmers, rural communities and planet. 

In 2014 we launched the Olam Farmer Information System (OFIS) – using GPS and detailed surveys, OFIS provides smallholder farmers with far greater data and information on their farms than ever before to help increase yields and quality.

In 2018 we launched AtSource – one of the most comprehensive sustainability packages in the marketplace for B2B customers which guarantees traceability and offers 3 tiers to meet increasing sustainability requirements.

 

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