Our Purpose & Vision

    Our Purpose is to ‘Re-imagine Global Agriculture and Food Systems, and our Vision is to be the most differentiated and valuable global food and agri-business.

    Millions of smallholders who grow cash crops are living at subsistence levels, while natural resources, such as soil and forest are being degraded or lost. Meanwhile around a third of all food produced is wasted and the world’s population will increase by two billion by 2050.

    We aim to address the challenges involved in meeting the needs of a growing global population, while achieving positive impact for farming communities, our planet and all our stakeholders. We measure our success by how well we achieve and maintain three key outcomes.

    There Are Three Outcomes We Intend to Achieve Through Our Purpose

    Prosperous Farmers and Food Systems

    Re-thinking how people and companies are financially rewarded to make the agricultural sector attractive and viable.

    Thriving Communities

    Revitalising communities who depend on agricultural systems so that people live well.

    Regeneration of The Living World

    Regenerating ecosystems, soil, and water to create landscapes where industrial agriculture, smallholders and rural communities live with nature.

    Putting Our Purpose Into Practice

    We have created a framework for our own operations, our partners and other third parties to operationalise our Purpose through a series of principles, we call this the ‘Living Landscape Policy’.

    Addressing Challenges in Imaginative Ways

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