We need to:
Increase agricultural production for a growing population without over extending the earth’s capacity to provide
Satisfy increasing demand from customers and consumers who want to know the food and fibre they buy is ethically sourced
Ensure farmers and rural communities see farming and related activities as a viable livelihood, particularly younger generations
Reduce risks to our business, such as climate change and water scarcity
Inspire our employees by giving additional meaning to their work.
We are driven by our ambitious corporate Purpose to Re-imagine Global Agriculture and Food Systems within our ethos of Growing Responsibly. We aim to achieve 3 outcomes:
Prosperous farmers and food systems: Re-designing farming and food value chains so that all players profit fairly from their work
Thriving communities: Re-vitalising rural communities so that the people who produce food, feed and fibre can live well
Re-generation of the living world: Regenerating nature, to restore the balance between agriculture and ecosystems in living landscapes.
Through our Sustainability Framework we are addressing 10 priority areas that will help us achieve these outcomes.