Olam Direct

    The smallholder farmer's advantage. Plus, supply chain traceability and transparency.

    We’ve developed an industry-leading technology platform that will give those currently beyond our buying stations direct access to advice, financing, supplies and sales.

    Olam Direct is based on our decades of experience and interviews with thousands of farmers, which gives us a deep understanding of the structural impediments to their success and resilience. It disrupts those limitations by connecting smallholder farmers directly with Olam, giving them greater visibility and control over the decisions that impact their productivity and profits.


    How Does it Work?

    The app empowers farmers to get prices and transact directly with our teams, rather than going through intermediaries, which yields not only higher prices for farmers but cost savings on their expenses, as we manage the ‘last mile’ collection. 

    Highlights to Date With an Eye on the Future

    • Olam Direct has registered and benefited over 70,000 farmers across 12 countries, allowing them to transact with or without internet

    • Each transaction is geo-tagged and time-stamped allowing for traceability and consistency 

    • Olam Direct also provides traceability, allowing customers to get greater transparency on farmer activities

    • It’s created new employment opportunities for rural communities by appointing former intermediaries as micro-collectors. 

    We intend to add several key functions to our Olam Direct offering in 2021, which fall into four categories: 

    • Deeper insights – Weather and pest alerts, video tutorials and bespoke one-on-one advisory services

    • Cheaper financing – Credit applications to banks/co-ops, and a platform to review and disburse credit to farmers' accounts/mobile wallets

    • Better purchasing – Agri-input buying through mobile app, discounts for bulk purchasers and logistics support provided by vendors/co-ops

    • Direct sales – Sell directly to Olam, thereby simplifying supply chain pricing, expenses, and the steps necessary to complete the transactions. 

    Tech Empowering Ghanaian Farmers

    An estimated 5,400 Ghanaian smallholder farmers receive better prices on their cashew thanks to our direct purchasing app Olam Direct. The app also enables greater traceability for customers.

    Read More

    About Sustainability

    We recognise the importance of collaboration to achieve the UN Sustainable Development Goals by 2030 and make true impact across our sector. If you are keen to collaborate or have an idea to discuss, please contact our team.

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