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We have developed an industry-leading technology platform that will give those currently beyond our buying stations, direct access to advice, financing, supplies, and sales.
Olam Direct is based on our decades of experience and interviews with thousands of farmers, which gives us a deep understanding of the structural impediments to their success and resilience. It disrupts those limitations by connecting smallholder farmers directly with Olam and giving them greater visibility and control over the decisions that impact their productivity and profits.
The app empowers farmers to get prices and transact directly with our teams rather than going through intermediaries, which yields not only higher prices for farmers but cost savings on their expenses, as we manage the ‘last mile’ collection.
It is our belief that making these farmers and their communities more successful will benefit not only our business performance but the positive impacts on the environment. Better farming is better for the planet.
We intend to add a number of key functions to our Olam Direct offering in 2021 that fall into four categories:
Olam Direct is Olam’s digital origination model to bring transparency and traceability to the agriculture supply chain.
In most places where Olam sources commodities, supply chains are very rural and fragmented. Without access to market price and often located in remote areas, farmers often do not have the insight needed to negotiate with intermediaries nor to plan when, when and to whom they should sell their product at their full earnings potential.
An estimated 5,400 Ghanaian smallholder farmers are receiving better prices on their cashew thanks to Olam’s direct purchasing app Olam Direct. The app also benefits customers by providing greater traceability for their purchasing.
Olam Direct connects participants in the supply chain and enables the end-to-end flow of information and produce. Each app interfaces directly with users and is designed for their needs.