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Twenty Degrees

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Olam Information Sites
Crown Flour Mills - Nigeria Visit Site
Olam Professional - Vietnam Visit Site
Progida - Turkey Visit Site
Rusmolco - Russia Visit Site
Olam E-commerce Sites
Olam Nuts - Australia Shop Now
Olam Nuts - Indonesia Shop Now
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Olam Specialty Coffee - UK Shop Now
Olam Specialty Coffee - USA Shop Now
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Twenty Degrees Visit Site

Olam Direct

The smallholder farmer's advantage. Plus, supply chain traceability and transparency

We have developed an industry-leading technology platform that will give those currently beyond our buying stations, direct access to advice, financing, supplies, and sales.

Olam Direct is based on our decades of experience and interviews with thousands of farmers, which gives us a deep understanding of the structural impediments to their success and resilience. It disrupts those limitations by connecting smallholder farmers directly with Olam and giving them greater visibility and control over the decisions that impact their productivity and profits.

How does it work?

The app empowers farmers to get prices and transact directly with our teams rather than going through intermediaries, which yields not only higher prices for farmers but cost savings on their expenses, as we manage the ‘last mile’ collection.

Highlights to date:
  • Olam Direct has registered and benefited over 70,000 farmers across 12 countries, allowing them to transact with or without internet.
  • Each transaction is geo-tagged and timestamped allowing for traceability and consistency
  • Olam Direct also provides traceability, allowing customers to get greater transparency on farmer activities
  • It has created new employment opportunities for rural communities by appointing former intermediaries as micro-collectors

It is our belief that making these farmers and their communities more successful will benefit not only our business performance but the positive impacts on the environment. Better farming is better for the planet.

We intend to add a number of key functions to our Olam Direct offering in 2021 that fall into four categories:

  • Deeper insights -- Weather and pest alerts, video tutorials, and bespoke one-on-one advisory services.
  • Cheaper financing -- Credit applications to banks/co-ops and platform to review and disburse credit to farmers' accounts/mobile wallets.
  • Better purchasing -- Agri-input buying through mobile app, discounts for bulk purchasers, and logistics support provided by vendors/co-ops.
  • Direct sales -- Sell directly to Olam, thereby simplifying supply chain pricing, expenses, and the steps necessary to complete the transactions.
Olam Direct wins Innovation Leader Impact Award 2020

Olam Direct is Olam’s digital origination model to bring transparency and traceability to the agriculture supply chain.

In most places where Olam sources commodities, supply chains are very rural and fragmented. Without access to market price and often located in remote areas, farmers often do not have the insight needed to negotiate with intermediaries nor to plan when, when and to whom they should sell their product at their full earnings potential.

Digital Tech Empowers Ghanaian Cashew Farmer

An estimated 5,400 Ghanaian smallholder farmers are receiving better prices on their cashew thanks to Olam’s direct purchasing app Olam Direct. The app also benefits customers by providing greater traceability for their purchasing.

Olam Direct connects participants in the supply chain and enables the end-to-end flow of information and produce. Each app interfaces directly with users and is designed for their needs.

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