Using Digital to Transform Aqua Feed Operations in Nigeria
Olam’s Animal Feed and Protein (AFP) business in Nigeria works closely with the Nigerian fish farming community. This community is an integral part of Nigerian economy and Olam’s Aqua Feed operations.
Olam AFP has a team of Aquaculture Technical Executives (ATE’s) spread across Nigeria who interact with the farmers regularly. As valued customers of Olam, the farmers receive customized technical advisory service around farm management from their respective ATE, which helps ensure a good yield.
We recently launched a digital solution focused primarily on enhancing our engagement with the farming community. The Aqua Feed Management digital solution has three applications:
- Farmer mobile app: for real time data capture, farm reports and ROI calculation
- Mobile app for Olam’s Aquaculture Technical Executives (ATE’s): to manage the farms by exception and provide prompt advisory service to farmers
- Mobile app for Olam Managers: to monitor farm and ATE’s performance
While the farmers’ app helps farmers capture data efficiently and monitor their farm performance in real time, ATE’s can engage with farmers and guide them even when on the move as their apps are in-sync with respect to any farm data. The application suite lets Olam derive insights based on the gathered farm data which helps it provide superior technical service to the farming community.
The application suite includes android native, hybrid and web apps. With a host of offline features, geo-tagging and push notifications, this suite covers both technical service and sales aspects of the Aqua Feed operations.
All the applications are based on Microservices Architecture and are hosted on Azure.
Olam being the pioneer in digitising feed operations in Nigeria, this digital solution could go a long way in helping the business capture higher market share while introducing technology in the Nigerian fish farming community.