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Our in-depth understanding of Africa through our commodity business footprint has helped us establish a strong packaged foods portfolio in West Africa.
Starting with a robust distribution and redistribution network, we’ve developed a deep understanding of consumers and created strong brands including Tasty Tom, NutriSnax, King Cracker, and Perk. Our R&D teams – working closely with marketing – have helped us offer our consumers differentiated and innovative produce, and now hold leading positions in most of the categories that we participate in.
Confectionery
We are one of the leaders in the lollipop segment in Nigeria with OK Pop, our flagship brand. We were the first to introduce a double lollipop in the market.
We have candy offerings in the milk, mint and flavoured segments as well.
Biscuits
We have major brands across various markets in biscuits. We have major brands across various markets in biscuits. In Ghana, Perk Biscuits (milk and choco milk) are a popular "mood uplifter," while King Cracker serves as a "work-snack partner," and the introduction of NutriSnax Oats Digestive biscuits has become a household name among health-conscious consumers.
NutriSnax Granola & Nutri Bars, Ginger cookies, and a range of kids delights such as Cream Yum, Milky Magic and ChicChoc cookies are also available in the portfolio.
In Nigeria, Pure Bliss (milk cookies, wafers, cocoa biscuits) uplifts moods, and Chic Choc offers affordable cream biscuits for kids and teens.
Noodles
Cherie Noodles are available in three flavours: Spicy Chicken, Chicken Pepper Soup and Egglicious – the first noodles in Nigeria with real egg! These are available in 70g, 100g and 120g pack sizes. We also have a value-for-money offering called Cherie Supa Chicken. Cherie Noodles are specially developed to suit the taste palate of Nigerians.
Tasty Tom offers Tomato Chicken Noodles in two varieties – dry style and soup style – as part of its culinary product range.
Culinary
Tomato mix is central to the diet of most households in West Africa, used in preparing jollof rice, stews, and soups. Our Tasty Tom brand in Nigeria and Ghana is the second largest in the region, leading the market in Nigeria and holding the second position in Ghana. We were the first player in West Africa to enrich our tomato mix with fibre and vitamins, selling it under three brands: Tasty Tom, De Rica, and Festin.
To make cooking easier, our Tasty Tom Jollof Mix contains all the necessary ingredients except rice and oil, delivering authentic taste while saving time. We have expanded the line with a convenient pepper and onion paste and a range of dry seasoning powders. These are the first of many innovations designed to make cooking tastier and more enjoyable.
We market a monosodium glutamate (MSG) brand – Vedan – across West Africa. Vedan makes every day special for consumers who like to enhance their food with MSG.
Tasty Tom Cookbook
Tasty Tom has created and inspired hundreds of recipes over the years. Cooks in Ghana and beyond use Tasty Tom to create meals that are delicious, enriched, and leave people wanting more.
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Drinking Yoghurt
FreshYo Drinking Yoghurt was launched in 2013, and within a very short time, garnered a strong position in the children's segment, also becoming the pioneer in the on-the-go segment.
FreshYo drinking yoghurt is known for its taste, thickness, premium and unique consumer-friendly packaging. It’s positioned as a nutritious drink to energise people on the go.
FreshYo has two flavours, Plain Sweet and Strawberry. It also has three pack sizes catering to different segments. Family pack (750ml bottle), on-the-go pack (400ml bottle) and the kids’ pack (115ml Tetrapak). The kids’ pack comes with a straw which makes it hygienic and convenient to drink. The on-the-go pack and family pack come in easy to hold, convenient to refrigerate bottles.
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